today global brands are attracting customers and bring about profitability and prosperity for companies, industries and countries
- America
- Japan
- Germany
- France
- UK
- Switzerland and
- Korea
have the most reputed and successful brands in the worlds( look at their level of development, GDP and PPP indexes also)
but, what is all brand and branding about?
historically from epistemology perspective and language -wise speaking the term "brand" comes from a Greek word Brander or brandr which means to burn
thousands years ago sheep were identified with their burnt sign and shepherds and pastors differentiated their sheep with unique burnt signs
therefore differentiation is the essence of brand and branding is the way of doing it
brand means a different meansing and message a company intended and willing to deliver to its customer and more value of this differentiated message means more loyal and satisfied customers and more profit
differentiaiton needs technology, infrastructure, innovaiton and underestanding of consumers behavior fully and wisely
that is why branding is not a simple process to accomplish
it needs knowledge and know-how in all aspects
historically from epistemology perspective and language -wise speaking the term "brand" comes from a Greek word Brander or brandr which means to burn
thousands years ago sheep were identified with their burnt sign and shepherds and pastors differentiated their sheep with unique burnt signs
therefore differentiation is the essence of brand and branding is the way of doing it
brand means a different meansing and message a company intended and willing to deliver to its customer and more value of this differentiated message means more loyal and satisfied customers and more profit
differentiaiton needs technology, infrastructure, innovaiton and underestanding of consumers behavior fully and wisely
that is why branding is not a simple process to accomplish
it needs knowledge and know-how in all aspects
